In early January, I went to the IDEAg Trade Show in Phoenix at the American Farm Bureau Federation Annual Convention. It was an excellent opportunity to experience a broad slice of American agriculture. There were a lot of great products and important ideas on display.
This show was notable in that there was a strong presence by industry leading organizations, such as The Cattlemen’s Beef Board. Of these, in particular I was impressed with the great work that the Grain Handling Safety Coalition is doing to spread awareness of the dangers of grain bins.
The thing that struck me the most about this show, however, was how deep an impact new technologies are making upon the ancient task of coaxing quality food from the soil. The most prominent of all of these advancements, were the drones.
Drones help you make good decisions with precise information
The Hamilton County Farm Bureau from Ohio was at the event highlighting their importance to agriculture in advocating for sensible drone policies. There is a great summary of the impact of drones at the Ohio Farm Bureau website.
There were also companies that manufacture drones such as the rapidly growing Precision Hawk, as well as companies that provided drone-based services such as Cooper Aerial.
Drones are changing the way business is done in many areas. Amazon, for example, is experimenting with them to develop a faster way to deliver merchandise.
For agriculture, drones provide the grower with a powerful tool to use in precision farming. Reliable, timely information about their farms is critical to the success of a grower. Drones enable the grower to make frequent flyovers that gather critical data using onboard imaging sensors that feed data to software that can map the current state of a farm and evaluate key factors. The right information, at the right time, enables them to take the critical actions needed to maximize yield and meet reporting requirements.
Precision Marketing with “Code Drones”
This all hits home to me, because here at Harvest91, we’ve been using our version of “drones” to provide precise marketing information for quite some time. Of course, our drones don’t have propellers. Our drones are snippets of programming code that are embedded silently into your website and have the ability to measure the entire flow of your online lead generation process.
Information gathered by our “code drones” provide insight into the key performance factors that are critical to optimizing the ability of your website to generate new leads. They let you know how your website is performing and what parts of it are ripe opportunities for improvement. They empower us with critical information to help steer your online marketing efforts so that your precious marketing budget is used in ways that lead towards greater revenues and profits.
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