Our goal is to help B2B companies generate more and better quality leads from their websites and other online marketing efforts. In order to do so, we provide a structured marketing program that reaches potential customers at pivotal points along their buying journey through the use of inbound marketing.
A deep background in online marketing
As long-time digital marketers, we believe that inbound marketing is the most effective strategic foundation for most B2B companies. With experience stretching back to the early days of the Web, our deep background in Internet tools, technologies and tactics empower us with the ability to craft tailored solutions that leverage the unique characteristics of our clients.
An approach designed in Silicon Valley
John Moorhead is the founder of Harvest91. John’s formative years were spent helping companies market their semiconductors in the Silicon Valley. His focus: starting at the point of sale and working his way backwards to understand the whole process. He founded one of the first firms to use focus groups in the B2B environment. His marketing methods were based on developing an understanding of a customer’s unique interests and challenges.
Inbound marketing, and the importance it places on understanding the buyer’s journey, is a natural evolution of these methods.
The right team for the job
Harvest91 believes in assembling the right team for each campaign. We rely on a small core nucleus of skilled marketers and augment our teams with trusted specialists when unique expertise is required. We orchestrate integrated solutions that are driven exclusively by campaign goals.